PRODUCT EXPANSION
A small company may also expand its product line or add new features to increase its sales and profits. When small companies employ a product expansion strategy, also known as product development, they continue selling within the existing market. A product expansion growth strategy often works well when product landscape starts to change. A small company may also be forced to add new products as older ones become outmoded.
BRAND STRATEGY
It is important to separate brand strategy issues from execution-driven partners and agencies; we provide consulting services for brand, customer and marketing issues as an unbiased strategic advisor that require more than just market, marketing or consumer research to make strategic decisions.
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